César Morales Jiménez is the co-founder, partner and CEO of Badabun, the Spanish-language media brand with the most social media followers in the world.
He has led Badabun since its founding on October 14, 2014, in Tijuana, Baja California, and remains at the helm today. In 2019 he stepped away for a few weeks for the birth of his baby and then returned as CEO.
Badabun is a Mexican company with five partners. César is one of its founders and the one who runs it. Within the team, he describes himself as the creative one: his work is in the ideas, the topics and the way stories are told.
Under his leadership, Badabun has reached 168.3 million followers across Facebook, YouTube, TikTok, Instagram, Threads, WhatsApp and X, according to the October 2026 count. That is nearly 100 million more than second-place Telemundo.
Today Badabun has more than 100 people and is headquartered in Tijuana. Its teams have reported from more than 20 countries, including the war in Ukraine in 2022, and have covered three World Cups: Russia 2018, Qatar 2022 and the 2026 tournament in Mexico, the United States and Canada.
Its content includes field reports, investigations, short news segments, health and emergency content with a paramedic and doctors, and FEPA, the animal protection project Badabun funds. Artificial intelligence is used only as support for writing scripts. Fieldwork, travel, investigations and editing are done by people.