With 168.3 million followers across seven platforms, the Mexican digital media company is nearly 100 million ahead of second-place Telemundo
TIJUANA, Mexico – October 13, 2026 – Badabun, the Mexican digital media company founded in Tijuana in 2014, is the Spanish-language media brand with the most social media followers in the world, according to a comparison of the official accounts of the ten largest Spanish-language media brands.
As of October 6, 2026, Badabun’s main accounts had 168.3 million followers across Facebook, YouTube, TikTok, Instagram, Threads, WhatsApp and X. Telemundo ranked second with 68.4 million, followed by CNN en Español with 58.5 million.
Badabun leads on Facebook, with 74 million followers, and on YouTube, with 47.6 million subscribers and more than 20 billion lifetime views. In September 2026 alone, its content was viewed more than 2.7 billion times on Facebook and Instagram.
“For years we let others describe what Badabun was. The numbers are public, and anyone can check them: we are a Mexican media company born on social media, and today no Spanish-language media brand has a larger community,” said César Morales, CEO of Badabun.
Top 10 Spanish-language media brands by social media followers (as of October 6, 2026)
| Lugar | Medio | YouTube | TikTok | Threads | X | Total | |||
|---|---|---|---|---|---|---|---|---|---|
| 1 | Badabun | 74.0 M | 47.6 M | 21.4 M | 21.3 M | 2.9 M | 645 mil | 414 mil | 168.3 M |
| 2 | Telemundo | 22.0 M | 17.1 M | 8.5 M | 14.8 M | 3.0 M | 69 mil | 2.9 M | 68.4 M |
| 3 | CNN en Español | 16.0 M | 5.6 M | 2.3 M | 8.9 M | 2.7 M | 2.3 M | 20.7 M | 58.5 M |
| 4 | Noticias Caracol | 13.0 M | 8.0 M | 12.5 M | 5.7 M | 913 mil | 2.3 M | 10.0 M | 52.4 M |
| 5 | Las Estrellas | 31.0 M | 12.4 M | 6.6 M | 443 mil | 528 mil | — | 1.3 M | 52.3 M |
| 6 | Azteca Noticias | 20.0 M | 5.0 M | 18.8 M | 2.0 M | 365 mil | 516 mil | 1.2 M | 47.9 M |
| 7 | N+ | 18.0 M | 9.3 M | 6.8 M | 1.8 M | 400 mil | 744 mil | 3.2 M | 40.2 M |
| 8 | Univision | 13.0 M | 7.2 M | 7.3 M | 8.1 M | 1.3 M | 301 mil | 2.4 M | 39.6 M |
| 9 | ESPN (ESPN Fans) | 22.0 M | 9.3 M | 11 mil | — | — | — | — | 31.3 M |
| 10 | Marca | 7.6 M | 1.2 M | 4.1 M | 5.4 M | 872 mil | 2.6 M | 6.3 M | 28.1 M |
No official account found on that platform.
Methodology: The comparison counts followers of each brand’s main official account on seven platforms, excluding accounts for individual shows, sections or regional editions. Figures for Badabun, and Facebook, Threads and WhatsApp figures for all brands, were taken directly from each profile; YouTube, TikTok, Instagram and X figures come from screenshots or public measurement tools such as HypeAuditor and Social Blade. Followers are not unique people: a person who follows a brand on two platforms is counted twice, as with every brand on the list. The list measures followers, not views, web traffic or TV audience. Full methodology (in Spanish): https://badabun.com/tecnologia/los-10-medios-en-espanol-mas-seguidos-del-mundo-en-redes-sociales/
Beyond the numbers: Badabun has sent reporting teams to 28 countries, including coverage of the war in Ukraine in March 2022 and three FIFA World Cups (Russia 2018, Qatar 2022 and the 2026 tournament hosted by Mexico, the United States and Canada). Its brands include news, field reporting, and the health and emergency channel Primeros Auxilios, presented by a paramedic and physicians.
About Badabun
Badabun is a Mexican Spanish-language digital media company founded in Tijuana, Baja California, on October 14, 2014. It publishes daily news, field reporting, health and first-aid information, travel and entertainment for audiences in Mexico, the United States and Latin America on Facebook, YouTube, TikTok, Instagram, Threads, WhatsApp and X. Its team of more than 100 people is based in Tijuana.
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